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4 APIs to For Your Personalized Videos

4 APIs to For Your Personalized Videos

One valuable feature of Personalized Videos is the ability to automatically pull data directly into a video from APIs. This saves time and effort of collecting and processing data for each video. Below are four great APIs that are sure to improve viewer engagement of videos!

 

#1 Open Weather

Open weather API provides the ability to get the current and forecasted weather anywhere in the world. There are two great uses for this type of API. The first is to simply show the current/forecasted weather of the viewer directly in the video. A second option is to change the intent of the […] Read more

What You Can Learn About Personalization From “Share a Coke”?

What You Can Learn About Personalization From “Share a Coke”?

The Coca-Cola company  launched the “Share a Coke” campaign back in 2011.    The campaign increased soft drink sales by 2% and increased overall consumption from 1.7 to 1.9 billion servings per day. This was an unprecedented shift in an industry that is highly competitive. So why was it so successful?

 

Human Element

Delivering personalized and relevant content to the customer created a simple yet successful campaign. The Coke campaign did this by putting a real persons name on their products, but the basic idea is to connect on a human level.

Studies have proven that humans gravitate towards content that is relevant and […] Read more

Should You Create Videos or Personalized Content? Why Not Both?

Should You Create Videos or Personalized Content? Why Not Both?

Marketing leaders are all talking about two major trends in marketing content. Half the industry is clamoring over how to best use Video content in their marketing strategy. Meanwhile, the other half is focused on personalizing traditional content. Although these are both accepted marketing strategies, there is a third which is less adopted but more powerful. Personalized video content combines the advantages of both Video and Personalization to create something that is immediately engaging and at the same time relevant to the individual. To understand the value in personalizing videos, it is important to understand the value of each of these strategies separately.

Video

Video […] Read more

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